Diligently advocating for customer needs in a demanding world
The Harris Poll UK is a leading market research company that provides some of the UK’s best-loved brands with game-changing insights.
We’re the makers of mutual advantage for companies, their customers, and their employee communities. From our 25 years of experience working with blue-chip clients in the UK, we know that when a company’s Business Strategy and Customer Strategy are one and the same thing, brands and their employees are better placed for success.
Who are we?
Our Team
We’re proactive, can-do research professionals who have been at the forefront of digital methodologies since 1999. We deliver award-winning Customer Experience (CX) and Customer Closeness programmes for an extensive list of global blue-chip organisations.
Our Technology
We’re made smarter, faster and more innovative by our proprietary, real-time technology and our pioneering behavioural System 1 tools that ascertain emotional needs. We’re yielding game-changing insights for our clients at pace and creating the blueprints that build long-standing customer loyalty.
Our Purpose
We’re an extension of our clients’ teams, collectively empowered to better understand customer experiences and priorities through powerful data connectivity, built-in research agility, and sector expertise - all accessed through our Flexible Service Model.
How can we help?
Customer Experience
We undertake CX research to identify issues with existing experiences, services and products that are putting customer lifetime value at risk.
Customer Closeness
We create and manage high-quality, customer-centric touch points that bring our clients closer to their end-users and unlock timely insights.
Custom Research
We connect our clients with their target audiences. We shape custom, ad-hoc quant/qual studies and provide real time access to results.
Need to get in touch?
To learn more about The Harris Poll UK’s research solutions and how we can help you, please get in touch with the team
Read our latest insights
Access our latest proprietary research, view recent consumer insights from our Omnibus, and hear directly from our Advisory experts on the latest industry trends.
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