About The Harris Poll UK

We connect brands with their target audiences to bring customer experiences, priorities and ideals to life.

We identify where customer needs are (and are not) being met, and work with our clients to optimise each opportunity. By shaping valuable and empowering interactions, we unlock optimised customer-centric outcomes, we cultivate deeper brand connections, and we promote long-lasting business success


We’re an extension of our clients’ teams, collectively empowered to better understand customer experiences and priorities through powerful data connectivity, built-in research agility, and sector expertise - all accessed through our Flexible Service Model.

Someone taking a photo of served food in a restaurant which includes burgers and side orders.

We capture on average one million survey responses each month for our clients and analyse every piece of structured and unstructured data with our real-time analysis and reporting portal to bring customer needs and priorities to life.

A young man reading a newspaper and sat on a statue with red double decker buses crossing a bridge in the background.

We’re in continual dialogue with over 200,000 of our clients’ customers, seamlessly activating tactical and strategic research projects through our custom communities to keep our clients in touch with the needs of their customers.

A happy customer making a sales transaction via a card payment device. The store assistant who is taking the payment is also happy.

We’re capturing over 40,000 emotion data points each month via our visual semiotics tool, quantifying emotion at scale in our surveys and undertaking gap-analysis to inform the ideal propositions and experiences to meet customer’s emotional needs.

A mother and daughter sat on a comfy sofa watching TV. On the TV, a woman is petting a dog.

We’re a member of ESOMAR (European Society for Opinion and Marketing Research) and MRS (Market Research Society) in the UK, and proud to be an accredited training centre for the MRS Advanced Certificate.

ESOMAR is a global professional association for market research & insights that was founded in 1947.
MRS (Market Research Society) Evidence Matters Logo

Our Milestones

Since our founding in 1999, our CX insights and market research programmes have empowered some of the UK’s biggest brands to make better decisions and drive meaningful change.

Today, our solutions provide comprehensive and integrated research. From consultancy to agile polling, from consumer panels to tracking programmes, we help our clients to better understand how their customers think, feel, and behave so that they can make the big decisions with confidence.

1999

We first launched as eDigitalResearch at the dawn of online customer research – with our proprietary software placing us at the forefront of digital CX and customer experience. Following the success of our first product, eMysterShopper, we branched out to develop a range of new cutting-edge digital customer experience tools and research techniques that put us on the map.

2016

We went global, becoming part of the Maru Group with our proprietary software at its heart. Combining consultants across the US, UK, Canada and Latin America with the acquisition of new market leading software and local market research professionals, we were able to further bolster our CX and market research offering, driving innovation in customer experience that aligned with evolving market needs.

2019

We launched our innovative integrated Emotional toolkit, enabling our clients to gain a 360-degree understanding of how their customers (first) feel, (then) behave, and (finally) think for the first time. Rooted in behavioural science, our System 1 technology sheds new light on customers' priorities and brings some of the world’s most-loved brands closer to their customers..

2022

We joined The Stagwell Group, a digital-first global marketing network that delivers scalable, seamless solutions through a unique combination of culture-moving creativity and cutting-edge technology. As part of the Stagwell family, our proprietary software and market research consultancy becomes key in contributing to the wider collective mission of The Stagwell Group’s agencies; to transform marketing by harmonising the art and science of creativity.

2025

We rebrand and become the UK arm of global market research firm, The Harris Poll. Led by our UK Managing Director, Sarah Beams, we strengthen our role as the makers of mutual advantage for our clients, their customers, and their employees by bringing the context of the demanding world into our consultancy and by activating the continual innovation of our market research solutions.

Get In Touch

Get in touch with our team to find our how our Customer Experience and Customer Closeness market research solutions can help you.

Set yourself apart from the competition by successfully understanding and meeting the needs of your customers.