Customer Closeness

We’ve gathered together your pre-profiled, target audience who engage in shaping your brand. Whether they love you or hate you, they have an opinion and are willing to share it.

Our custom, research-ready communities of customers enable ongoing dialogue that goes beyond mere metrics; capturing rich insights continuously across qualitative and quantitative channels.

Your customers will experience all the benefits of a enhanced connection to your brand, allowing them to understand the context of their feedback, feel more engaged with the research and see the impact of changes that come once the “submit” button is clicked.

For brands like yours, the benefits extend far beyond engagement:

• Community members are known customers that can be matched back to the CRM, giving you complete confidence in sample quality.

• With a standing community, insight teams can move quickly without compromising quality. You’ll achieve richer data with a faster turnaround.

• Build a greater ROI with each cycle of research as the community builds a richer foundation to draw from, reducing duplication and spend.

• Cultivate strong relationships and build brand trust as your customers are welcomed to your community with an important role to play.

With our Flexible Service Model, you can choose the level of support you need - from full assistance, to self-serve - ensuring your budget stretches as far as possible.