Your Challenges. Our Solutions.
Custom research that delivers clarity, confidence and action.
Our custom research is built around your challenges – helping you make smarter decisions and create solutions that drive impact.
It’s a Demanding and Distracting world
Housing | Bills | Home ownership | Cost of living | Inflation | Household budgets | Savings | Tariffs | Trade policy | Economy | Employment | Jobs market | Work life balance | Crime | Community | Local politics | Global politics | Conflict & unrest | Climate change | Carbon footprint | Sustainability | Environment | Flooding | Severe Weather | Technology Devices | Artificial intelligence | Data security | Privacy | Continuous news cycle | Breaking news | Fake news | Digital channels | Omnichannel | Always-on marketing | Social media | NHS | Healthcare | Public health | Mental wellbeing | Stress | Education | Schools | Childcare | Ageing parents | Caregiving | Family support | Parties | Gifts | Celebrations | Socialising | Holidays |
Against this backdrop, it has never been more important for brands to truly understand what matters most to consumers. Context shapes consumer perceptions, expectations and engagement.
We’re here to help brands see around corners.
Get the insight you need with our comprehensive Quant and Qual toolkit
Activate high class Qual studies at pace with the help of our in-house Qual experts and our Pop-up research environments.
Create great survey experience for respondents and capture powerful data with our sophisticated Quant engine and its built-in Active Listening.
Unlock rich implicit reaction data with our signature System 1 tools, embedded by default in all our Quant research.
Confidently reach your required audiences quickly and cost-effectively
Do custom research studies with your customer lists, knowing your data is in safe hands in our ISO 27001 accredited secure platform.
Create an on-going dialogue with highly engaged, research-ready customers via your own Harris Poll UK Short-Term Community.
Reach prospect and competitor audiences via our quality-certified pre-profiled access panels when it’s not just customers you need to hear from.
Make the most of your research budget with our Flexible Service Model
Choose which project elements should be Full, Assisted or Self-serve in line with your team’s available resource and budget.
Benefit from The Harris Poll UK’s research expertise and project execution support with designated account teams assigned to your project.
Log-in to view and analyse your real-time data 24/7 with our self-serve online analysis & reporting portal, or leave us to unlock the stories for you.
Flexible, scalable and responsive.
From large, multi-market programmes to one-off, ad-hoc projects, we adapt to your goals, timelines and budget.
Whether embedded in a CX programme, run through a panel community, or delivered as part of a standalone study, our research flexes to meet your needs and reach your audience.
Reach out to create your custom study
Acting as an extension of your team, we design studies that deliver clarity, context and confidence. Please get in touch with us to start your custom project.