Harness thought leadership as a strategic advantage
Partnering with The Harris Poll UK is a powerful way to use consumer research to land a message, generate headlines and establish your brand as a trusted expert. By combining your sector story with robust, primary research, we build you a distinctive point of view. This creates an authoritative narrative that gives you a clear commercial advantage and the power to influence your market.
The companies that shape the future do not just respond to industry change. They define it.
Thought leadership with The Harris Poll UK is your strategic tool used to claim authority, moving your brand from being a participant to being the one who leads the conversation.
STAGE 1: IDENTIFY THE OPPORTUNITY
Every project starts with consultancy. We work with you to find the whitespace in your market and the specific topics your brand is built to lead. This stage ensures the research is grounded in your strategic priorities and focuses on the conversations that actually move the needle for your business.
STAGE 2: GENERATE THE EVIDENCE
We lead the full end-to-end research process collaborating with you to uncover impactful stories and distinctive insights that others miss. This stage transforms your strategic question into robust evidence, giving you proprietary intellectual property that your brand owns and can activate.
STAGE 3: BRING YOUR POINT OF VIEW TO LIFE
We work closely with your comms, PR and sales teams to ensure the insight lands with your priority audiences to translate research into market impact. From media-ready narratives to sales enablement materials, we equip your business with the commercial hooks needed to drive growth.
“At every stage, the aim is to ensure the work is strategically grounded, insight-led and built for impact. It is a consultancy-led, research-driven, and a highly collaborative model.” - Sarah Beams, Managing Director, The Harris Poll UK
Client Stories
Zenith leverages insights from The Harris Poll UK to lead the conversation on UK EV adoption
For the past 4 years, The Harris Poll UK has partnered with Zenith to explore trends that have allowed Zenith to claim their licence to lead in the UK’s transition to EVs. 2026 sees the publication of the fourth annual ‘EVXPERIENCE REPORT.’
“The insights from our research with The Harris Poll UK help us understand the EV driver experience and how attitudes to EVs are changing. This enables us to lead the conversation on exploring ways to make EVs more accessible and the vehicle of choice for drivers.”
Katie Pepper | Head of Communication, Zenith Vehicles
“As the market continues to shift towards electric, our EVX Report provides valuable clarity on what’s working well, and we can track these findings against our comparative petrol and diesel data to pinpoint where further action is needed to support all drivers through the transition. We’re proud to share these insights, and there’s plenty more to come.”
Andy Wolff | Managing Director, Zenith Vehicles
DON’T JUST PARTICIPATE IN THE CONVERSATION, START LEADING IT
Talk to our senior team about building the research that establishes your brand’s undisputed authority to lead.