A popular fix that may not fix anything

Politicians love a simple solution. Few proposals feel as satisfyingly clear cut as banning under 16s from social media. It sounds bold. It sounds decisive. And it resonates with a public that is understandably anxious about the impact of online platforms on young people.

With 78% of UK adults supporting such a ban, it is easy to see why the idea is gaining traction.

But here is the uncomfortable truth. Bans make headlines, not safe children.

The UK public isn’t turning its back on the news—it’s taking back control of it. Our latest research shows that while almost half of people (46%) say they check the news less often than before, this shift reflects intention, not indifference.

People are looking for balance, clarity, and content that supports their wellbeing. Far from switching off, they’re tuning in—on their own terms.