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Liz Bruton Liz Bruton

Tuning In On Our Terms: Why UK consumers are redefining how they stay informed

The UK public isn’t turning its back on the news—it’s taking back control of it. Our latest research shows that while almost half of people (46%) say they check the news less often than before, this shift reflects intention, not indifference.

People are looking for balance, clarity, and content that supports their wellbeing. Far from switching off, they’re tuning in—on their own terms.

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