The UK is in a period of reassessment when it comes to protecting childhood. From legislation that tightens mobile phone restrictions in schools to renewed efforts to reduce high‑sugar and deep-fried foods in the canteen, public opinion is increasingly aligned around the need for intervention. The growing visibility of movements like ‘Smartphone Free Childhood’, recently explored by the BBC, also points to a broader cultural shift in attitudes towards children’s smartphone use. The question for many people is no longer whether children’s relationships with technology and healthy eating need addressing, but whether enough is being done at a pace that will change course for the next group of school starters.