Financial services is a sector balancing rapid digital change with very human expectations. For years, the industry has focused heavily on digital transformation. Faster journeys, smarter tools, AI-powered support and seamless experiences have become the benchmark for progress. In many ways, consumers have embraced that evolution.

Our latest research at The Harris Poll UK shows digital financial services are now firmly embedded into everyday life. Around 6 in 10 consumers now use mobile wallets regularly, with 30% saying they have become their default payment method. Quick payments, easy day-to-day banking and convenience are now among the strongest-performing aspects of the category, particularly amongst younger consumers who increasingly see digital-first money management as the norm rather than the exception.