Subscriptions are built on the promise of convenience. Increasingly, however, that promise is being tested not at the point of sign-up, but at the point of exit. From streaming and gaming to fitness and food delivery, they have reshaped how people access products and services, offering flexibility and ongoing access that has quickly become part of everyday life. As subscriptions evolve, that promise is increasingly judged by how straightforward it is to leave.

Whether it’s a family day out, a visit to a heritage site, or a spontaneous trip to a theme park, the British public increasingly turns to weather apps as their decision-making compass. For operators of outdoor attractions, these forecasts have become a critical, and sometimes frustrating, part of the visitor economy. Some attraction owners report that a single rain symbol can cost them up to £137,000 in a day, and our research supports the impact of rain in the forecast, with an increase from 20% to 40% for the chance of rain driving an incremental third of consumers to change their plans. 

Based on a nationally representative survey of 1,000 UK adults, our latest research highlights a clear behavioural shift: weather apps are not just influencing decisions, they are actively reshaping them. 

From Next’s acquisition strategy to the growing concession model trend, the UK retail landscape is being reshaped. The high street is undergoing a structural shift as large retailers acquire struggling brands and expand concession models, redefining how consumers experience retail.

But this is not simply a change in format. It signals a broader rebalancing in what consumers expect from retail. Shoppers are open to greater convenience and consolidation, but not at the expense of brand identity, discovery or experience.

For brands and retailers, this creates a new challenge. Growth may come from scale and efficiency, but long-term value will still depend on how well these fundamentals are protected and delivered.

Recent geopolitical tensions and disruption to international aviation routes have created uncertainty around how UK travellers may respond in their holiday planning. In partnership with Travel Weekly, The Harris Poll UK surveyed a nationally representative sample of UK adults in mid-March 2026 to understand initial consumer reaction. 

The research explored near-term travel intentions, recent shifts in booking behaviour, destination preferences, and confidence in travelling to or via Gulf destinations. It also examined how willingness to travel abroad varies across different time horizons over the coming year. 

The findings offer an early indication of how global instability is shaping travel decision-making. They highlight the extent to which consumers are delaying commitments, reassessing risk and adapting plans rather than stepping away from overseas travel altogether. 

Financial confidence in the UK remains fragile. Our latest Cost-of-Living data for Q1 2026 shows sentiment has deteriorated for three consecutive waves, with 62% now believing the economy is heading in the wrong direction. 

Household finances are under pressure too. 56% say their financial position is unchanged versus last year and 25% say it has worsened, leaving just 19% feeling better off. Energy bills have risen again, food and drink prices are up 4.5%, and headline inflation reached 3.4% in December. 

Romance has always reflected the times we live in. From handwritten letters to text messages, candlelit dinners to app-booked experiences, each generation finds new ways to say the same old thing: you matter to me.

So as artificial intelligence becomes part of everyday life, it’s natural to wonder whether something meaningful might be lost along the way. Are algorithms and automation quietly cooling the emotional warmth of love?

In the light of Valentine’s Day this weekend, we look at new data from The Harris Poll UK, which suggests the opposite may be true.

For decades, “free returns” has been treated like a hygiene factor in online retail: a frictionless promise that keeps conversion rates healthy. But that model is now under increasing pressure from rising operational costs and could even become an historical anomaly.

Retailers are paying closer attention to returns behaviour, and customers who consistently push the system too far are beginning to feel the consequences. ASOS, H&M and Pretty Little Thing have all reviewed their returns policies or have actively closed accounts of serial returners.

This past Monday was “Blue Monday”. Aside from sounding like a New Order song, it is often cited as the most depressing day of the year. The good news is that we made it through unscathed. The less good news is that the weather does not appear to have improved much since.

With Blue Monday falling this week, it feels like a timely moment to check in on our Optimism tracking and look at how positive UK consumers were feeling as we closed out December.

UK consumers are rebalancing priorities, reassessing value, and seeking control - not just over their wallets, but over how they live, spend and connect. As we close the books on 2025, here’s our wrap-up of the four dominant themes we’ve seen in our ongoing research with UK consumers across sectors and social contexts this year.

For shoppers racing to get gifts under the tree, one thing matters above all else: confidence their parcels will arrive on time. And with Unite members at UPS balloting for strike action, our latest research shows something retailers can't ignore— shoppers are poised to change their festive buying habits the moment delivery reliability starts to wobble. 

And the headline is clear: two in three shoppers would switch retailers if delivery strikes threaten Christmas orders. 

As the cost-of-living crisis continues to shape daily life in the UK, heating has become a growing source of worry for many households. With the Government’s new budget landing today and prices still rising, people are heading into winter with a sense of uncertainty about how they will manage the months ahead. Staying warm is no longer a background consideration; it’s something people are planning around more carefully than ever. 

Our latest research shows how this is affecting behaviour, budgets and wellbeing for households across the country. 

As the cost-of-living crisis deepens, new data reveals a troubling shift: almost seven in ten Britons would consider choosing a less rigorously tested medication if the price was right. Despite valuing safety and quality above all else, rising costs are pushing many to make trade-offs they never expected to face. With trust wavering and concerns about authenticity growing, the pressure is mounting on brands—and the system—to help consumers feel protected.

When Amazon Went Old School

Last week, something curious landed on my doormat: a colourful toy catalogue from Amazon.

At first, I was genuinely confused. A printed catalogue from Amazon? This felt completely offbeat for a brand that has built its empire on digital convenience and frictionless e-commerce. It seemed almost quaint.

But then I left it on the coffee table.

For more than a decade, the narrative around retail has been dominated by a single idea: online always wins. But even before the most recent headlines, cracks in that theory were beginning to show. After years of rapid e-commerce growth, many consumers are reappraising the advantages of physical shopping—and our latest data makes clear why.

The holiday booking window used to be predictable: January for the early birds chasing deals, March for the procrastinators, and a steady stream of last-minute bookings throughout spring. Our latest research reveals that something fundamental has shifted in how UK consumers approach their annual escape. Climate change has quietly moved from the "should consider" category straight into core decision-making criteria—and it's reshaping the entire travel landscape.

January has long owned the cultural spotlight as the season of resolutions and resets. But our latest research reveals a quiet shift that brands shouldn’t underestimate. September, long linked to the return to school, is emerging as a second New Year on the UK calendar—a fresh start that extends far beyond students and parents.

In fact, for many, September feels more like the real start of the year. After summer holidays and looser routines, people return with sharpened focus, renewed organisation and clear intention. At The Harris Poll UK, a Stagwell Company, we’ve found that consumers treat the end of summer as more than a calendar page turn—it’s a mindset shift. Customers are re-engaging. They're motivated. And they're looking for brands that support them through this transition.

With recent headlines about ASOS closing accounts under a ‘fair use’ returns policy, our latest research provides a blueprint for retailers to navigate the fine line between customer expectation and operational sustainability—without damaging brand trust.

Free returns have become an industry norm. For many customers, they’re not a bonus feature—they’re an essential part of the online shopping experience. But behind this convenience lies a growing operational cost, fuelled by evolving customer behaviours.

After months of economic anxiety and cost-of-living pressures, UK consumers are finally feeling a little lighter – and the numbers back it up. Our latest results of our ongoing tracking shows optimism rising sharply in June, with 2 in 5 people (42%) scoring their outlook between 8–10 out of 10. Even more telling, the number of consumers giving a ‘perfect 10’ has doubled from May to June (from 8% to 15%).

And why does that matter? Because how we feel changes what we do. In particular – how, when and where we spend.

As the UK faces yet another summer of heatwaves, brands must recognise that extreme heat is becoming a regular feature of UK life – and adapt quickly to this new climate reality. Beyond the physical discomfort, rising heat is reshaping how consumers shop, and what they’re saving money for. And according to new survey insights from The Harris Poll UK, a Stagwell Company, it’s clear the public want support and are expecting brands to step up.

It’s official: second-hand is having a first-rate moment and Gen Z is firmly in the driver’s seat.

In a world increasingly defined by economic pressure and environmental awareness, the meteoric rise of the pre-loved market shouldn’t surprise us. What is striking, however, is the scale and emotional pull of the movement. Our latest research finds that 65% of UK adults have purchased a pre-loved item in the past year, rising to an eye-opening 90% among 18–24s. That's nine in ten young adults actively reshaping the retail landscape.