At The Harris Poll UK, a Stagwell company, we’re continually engaging with leaders and innovators across the financial services sector to understand how technology is reshaping both opportunity and expectation.

At the recent Financial Services AI & Innovation Forum on 30 September, one theme came through loud and clear: artificial intelligence is no longer a future opportunity — it’s reshaping business realities today.

For financial services (FS) companies, the challenge is not whether to embrace it, but how to do so responsibly, effectively and in ways that truly deliver value to employees and customers.