Counting the 'Emotion' Factor in CX

By CIO Applications Europe | February 15, 2022

Maru is delighted to be chosen as one of the top 5 Customer Experience Management Solution Providers in U.K. for 2022. Maru is an industry leader, providing technology and expertise to help businesses better understand and improve the experiences their customers are having. As consumer expectations have increased and business complexity grown, many enterprises that experienced initial success improving experiences through operational changes begin to encounter diminishing returns from the traditional CX data they produce. The ability to uncover and act on additional, deeper insights is essential to drive continuous improvement and outpace competitors. To achieve this feat for clients, Maru has taken customer experience management to the next level. Through the application of proprietary technology and game-changing intellectual property, Maru is helping to drive excellence for some of the world’s top brands.

Read the article to learn how Maru is supplementing traditional CX measures with data about what is the real driver of behavior—emotion—for a more holistic view of the customer experience.